African Music Awards 2025
Celebrating the best in African music across all genres. Vote for your favorite artists and songs.
With
The Super of Super Stars
Where superstars become global ambassadors, brands become symbols of excellence, and countries become living showcases.
World Tours & Destination Showcases
Visit the World brings the super of super stars to 198 countries through celebrity-led tours, destination marketing campaigns, and continental celebrations - turning entertainment into a vehicle for tourism promotion and cultural exchange.
198
Countries Connected
1000+
Global Superstars
2B+
Global Viewers
With the Super of Super Stars
Celebrity-led global tours featuring the world's biggest superstars performing across 198 countries, promoting cultural exchange and nation branding.
Key Features:
Examples:
Impact:
Tourism boost, cultural exchange, global visibility
Countries as Living Stages
Immersive destination marketing campaigns where countries showcase their culture, tourism attractions, and investment opportunities through entertainment-driven content.
Key Features:
Examples:
Impact:
Tourism revenue, foreign investment, nation branding
Regional Celebrations
Large-scale regional events bringing together superstars, brands, and audiences from entire continents for multi-day festivals, awards, and cultural celebrations.
Key Features:
Examples:
Impact:
Regional unity, economic growth, cultural pride
Brands and nations can partner with Visit the World to sponsor tours, showcase destinations, and reach 2B+ global viewers through entertainment-driven marketing campaigns.
Brand Partnerships
Global visibility through celebrity tours
Nation Promotion
Tourism marketing campaigns
Media Rights
Broadcast and streaming deals
128+ Awards Across 5 Categories
The Umuganda Global Community Awards (UGCAs), Visit the World's flagship awards program, celebrates excellence across music, film, comedy, fashion, and entrepreneurship. Each category features multiple sub-categories, creating diverse opportunities for recognition and sponsorship across 198 countries.
UGMAs
24
Sub-Categories
Celebrating musical excellence across genres, from emerging artists to global superstars.
Example Awards:
UGFAs
30
Sub-Categories
Honoring excellence in cinema, television, and digital storytelling worldwide.
Example Awards:
UGCAs
23
Sub-Categories
Recognizing comedic brilliance and performing arts that bring joy to communities.
Example Awards:
UGD&FAs
25
Sub-Categories
Showcasing creativity, innovation, and cultural expression in fashion and design.
Example Awards:
UGE&BIAs
26
Sub-Categories
Empowering innovators and entrepreneurs driving economic growth and social impact.
Example Awards:
Each sub-category represents a unique sponsorship opportunity and a chance to celebrate excellence in specific fields. With 128+ awards, we offer unparalleled breadth and depth in global recognition.
From Silver to Diamond
Every champion's journey begins at the national level and progresses through regional and continental competitions to the ultimate prize: the UGCAs Diamond Medal awarded at the Visit the World Global Gala in Kigali, Rwanda.
National Level
Recognizing excellence at the national level - the first step on the journey to global glory.
Requirements:
You Receive:
Regional Level
Celebrating regional champions who represent excellence across multiple countries.
Requirements:
You Receive:
Continental Level
Honoring continental leaders who embody excellence across entire continents.
Requirements:
You Receive:
Global Level
The ultimate achievement - recognizing the world's finest talent, creativity, and innovation.
Requirements:
You Receive:
Diamond Medal winners are also eligible for these prestigious special awards presented at the UGCAs Global Gala Ceremony:
Recognizing institutions and organizations driving global excellence
Celebrating outstanding contributions to global entertainment
Honoring entrepreneurial excellence and business innovation
The highest honor for lifetime achievement and global impact
35%
Performance
25%
Global Influence
15%
Social Impact
15%
Community Votes
10%
Jury Votes
Our hybrid scoring system combines objective performance metrics with community engagement and expert jury evaluation, ensuring fair and transparent recognition of excellence.
Visit the World Platform
Visit the World is a comprehensive global entertainment and advertisement platform that integrates awards (UGCAs), travel (UGE), payments (UGA), and media (MPN) into one seamless ecosystem - turning entertainment into a vehicle for tourism promotion, brand visibility, and global connectivity.
Visit the World Platform
VTW • With the Super of Super Stars
Global tour, entertainment and advertisement platform featuring celebrity-led world tours, performances, and nation promotion campaigns.
Key Features:
198
Countries
1000+
Superstars
2B+
Viewers
UGCAs • Flagship Awards Program
Prestigious awards platform celebrating global talent across 5 categories with 128+ awards, from national to global levels.
Key Features:
198
Countries
128+
Awards
5
Categories
UGE • Travel & Tourism Integration
Comprehensive travel and tourism platform connecting global audiences to events, destinations, and cultural experiences.
Key Features:
198
Destinations
50+
Partners
100+
Packages
UGA • Fintech & Payment Solutions
Secure, multi-currency payment processing platform enabling seamless transactions across all ecosystem services.
Key Features:
25+
Currencies
10+
Gateways
99.9%
Security
MPN • Global Distribution & Broadcasting
Extensive network of media houses, telecom operators, and digital platforms ensuring global reach and engagement.
Key Features:
195+
Media Houses
2B+
Reach
12+
Languages
10x
Higher valuation vs. awards-only platforms
10
Diversified revenue streams reduce risk
3
Complementary services create network effects
By integrating awards, travel, fintech, and media, we create a defensible competitive moat and capture value across the entire entertainment value chain.
Visit the World Global Gala in Kigali, Rwanda
Featuring the Umuganda Global Community Awards (UGCAs) Ceremony
The annual Visit the World Global Gala brings together the super of super stars, global brands, and audiences from 198 countries for a 3-day celebration of entertainment, culture, and innovation. The event culminates in the prestigious Umuganda Global Community Awards (UGCAs) ceremony, honoring excellence across music, film, comedy, fashion, and entrepreneurship.
The Global Hub for Creative Excellence & Innovation Diplomacy
2B+
Global Viewers
10K+
VIP Attendees
$100M+
Economic Impact
DAY
1
Welcome to Rwanda
Global delegates arrive in Kigali for an immersive introduction to Rwandan culture, innovation, and the Umuganda philosophy.
Key Activities:
DAY
2
The Celebration Begins
A spectacular day of glamour, talent showcases, and continental finalist performances leading up to the main event.
Key Activities:
DAY
3
The Diamond Night
The pinnacle event - a globally broadcast awards ceremony celebrating Diamond Medal winners and presenting special global awards.
Key Activities:
Positioning Rwanda as a global hub for creative excellence and innovation, extending the Umuganda philosophy worldwide.
Driving international tourism, hotel bookings, and economic impact for Rwanda and the broader East African region.
World-class venues, connectivity, and hospitality infrastructure capable of hosting 10,000+ international delegates.
Central African location with excellent air connectivity to Europe, Asia, and the Americas - the perfect global meeting point.
Join us in Kigali for the next UGCAs Global Gala. Secure your VIP passes, sponsorship packages, or travel arrangements through our integrated ecosystem.
Global Brand & Nation Promotion Packages
Partner with Visit the World to reach 2 billion+ viewers globally through celebrity-led entertainment, tourism campaigns, and the prestigious UGCAs awards. Our packages offer unparalleled brand visibility, nation promotion, and global engagement opportunities across 198 countries.
Global Brand Leadership & Nation Destination Partnership - Exclusive title rights and maximum visibility across all platforms.
Key Benefits:
Continental Branding & Promotion - Premium sponsorship with extensive brand visibility and exclusive benefits.
Key Benefits:
Regional Brand & Destination Visibility - High-visibility partnership with significant brand exposure and engagement opportunities.
Key Benefits:
National Brand Promotion - Strategic partnership with strong brand presence and valuable networking opportunities.
Key Benefits:
Local Brand & Community Integration - Partnership supporting local talent and grassroots engagement.
Key Benefits:
Local Impact Series - Community-focused partnership supporting emerging talent and local cultural initiatives.
Key Benefits:
In addition to our standard packages, we offer In-Kind & Media Partnerships, Category-Specific Sponsorships, and Micro-Sponsorships starting from $500. Contact us to create a custom package tailored to your brand's objectives.
10 Revenue Streams
Visit the World generates revenue through entertainment, tourism promotion, and brand advertising - combining proven models from awards shows (Oscars: $150M, Grammys: $80M) with tourism marketing and destination promotion contracts. Our annual event cycle enables consistent revenue generation across 198 countries.
Multi-tier partnership packages from Diamond Partners ($50M+) to Community Partners ($300K+), offering global brand and nation promotion.
Examples:
Tiered ticket packages for the 3-day global gala in Kigali, from general admission to exclusive VIP experiences.
Examples:
Global distribution rights for live broadcasts, streaming, and on-demand content across 195+ media partners.
Examples:
Premium advertising slots during broadcasts, on digital platforms, and at physical events.
Examples:
Official branded merchandise including apparel, collectibles, and commemorative items.
Examples:
Transaction fees from voting, premium features, and integrated UGA payment processing.
Examples:
Support from cultural institutions, tourism boards, and development organizations.
Examples:
Educational programs, industry panels, and skill-building sessions during the global gala.
Examples:
Licensing of UGCAs brand, format, and content to regional partners and media outlets.
Examples:
Community-driven support through donations, crowdfunding campaigns, and grassroots contributions.
Examples:
Break-Even Target
2-3
Editions (4-6 years)
Reinvestment Policy
40-60%
Of surplus for expansion
Target Annual Revenue
$100M+
By edition 5 (year 10)
Our annual event cycle enables consistent revenue generation and year-round engagement, with proven revenue models from comparable events (Oscars: $150M, Grammys: $80M, BET Awards: $50M annually).
No single revenue stream accounts for more than 30% of total revenue, reducing dependency and vulnerability.
Multiple revenue sources ensure stability during economic downturns or market shifts.
Each stream can scale independently, allowing for targeted growth strategies and optimization.
Diversified revenue demonstrates business maturity and reduces investment risk profile.
Governance & Leadership
Visit the World and the UGCAs are not a startup - we're a global institution. Our governance structure rivals the Olympics and World Cup, with multi-level leadership ensuring accountability, transparency, and execution excellence across 198 countries.
Strategic oversight and governance ensuring alignment with UGCAs mission and long-term vision.
Key Responsibilities & Roles:
C-suite leadership team responsible for day-to-day operations and execution of strategic initiatives.
Key Responsibilities & Roles:
Expert councils providing specialized guidance across artistic, development, and tourism domains.
Key Responsibilities & Roles:
Continental leadership coordinating regional competitions and partnerships across 7 continents.
Key Responsibilities & Roles:
Country-level committees managing national competitions, partnerships, and community engagement.
Key Responsibilities & Roles:
5
Governance Levels
195+
National Committees
7
Regional Directors
3
Advisory Councils
Board formation, strategic planning, governance structure establishment
Technology development, UGE/UGA integration, media partnerships
National committee formation, regional competitions launch
Continental competitions, global gala preparation, sponsor activation
3-day global gala in Kigali, live broadcast, Diamond Medal presentations
Impact assessment, community legacy programs, next cycle planning
Investors invest in teams, not just ideas. Our institutional governance structure demonstrates execution capability, accountability, and scalability. We're building for the long term, with the organizational maturity to deliver on our vision across 198 countries.
From platform launch to the first Visit the World Global Gala featuring the inaugural UGCAs awards ceremony
UGCAs Global Gala takes place every year, providing:
Consistent Engagement
Year-round momentum with annual competitions and celebrations
More Opportunities
Emerging talent can compete annually for global recognition
Predictable Calendar
Regular schedule for contestants, sponsors, and global audiences
Establishing the foundation for global operations
Key Deliverables:
Building the technological backbone and launching platform
Key Deliverables:
Launching competitions and destination showcases across 198 countries
Key Deliverables:
Celebrity-led world tours and preparing for the grand global gala
Key Deliverables:
3-day Visit the World Global Gala in Kigali, Rwanda
Key Deliverables:
Building momentum for the next edition
Key Deliverables:
Join us as we build the world's premier global community awards platform
Entertainment, Tourism & Innovation Combined
Discover why Visit the World is the premier platform for global entertainment, brand promotion, and nation visibility - featuring the prestigious Umuganda Global Community Awards (UGCAs).
How to Participate in UGCAs
Join the UGCAs competition on the Visit the World platform. Get started in minutes and compete with millions of talented artists and entrepreneurs from 198 countries.
Browse through our curated selection of global entertainment events. Filter by location, category, or date to find events that interest you.
Cast your votes for your favorite nominees across multiple categories. Support your favorite artists, performers, and creators.
Watch real-time leaderboards and see how your favorites are performing. Get notifications on voting milestones and results.
Join the celebration when winners are announced. Share the excitement with millions of fans worldwide.
Upcoming Events
Discover exciting Visit the World events and UGCAs competitions happening across the globe. From celebrity-led world tours to regional qualifiers, mark your calendar and get ready to participate!
Celebrating the best in African music across all genres. Vote for your favorite artists and songs.
Honoring excellence in entertainment across East Africa. Music, film, and performing arts.
Recognizing outstanding achievements in Rwandan entertainment and culture.
Global Reach, Local Impact
Visit the World connects 198 countries through entertainment, tourism, and the UGCAs awards. From celebrity-led world tours to country-specific competitions and continental galas, we bring the world together through the power of entertainment.
54 Countries
54 National Committees
44 Countries
44 National Committees
48 Countries
48 National Committees
35 Countries
35 National Committees
14 Countries
14 National Committees
16 Countries
16 National Committees
Global Events (Worldwide)
Continental Events (e.g., Africa, Europe)
Regional Events (e.g., East Africa)
Country Events (e.g., Rwanda, Kenya)
Frequently Asked Questions
Everything you need to know about Visit the World platform and the Umuganda Global Community Awards (UGCAs), from global tours and destination showcases to participation and partnership opportunities.
Our team is here to help. Reach out to us for more information about participation, sponsorship, or partnership opportunities.
Contact Us
Ready to partner with Visit the World, the global entertainment and tourism platform featuring the UGCAs awards? Whether you're a brand, nation, superstar, or contestant - we'd love to hear from you.
For sponsorship packages, media partnerships, or investment opportunities, please reach out to our team. We offer customized partnership solutions tailored to your organization's objectives and budget.
Sponsorship
Diamond to Bronze packages
Media Partners
Join 195+ media houses
Investors
Strategic investment opportunities
Follow Us
Stay updated on the latest news, announcements, and behind-the-scenes content from the Umuganda Global Community Awards.
Join the global entertainment revolution. Whether you're a brand seeking global visibility, a nation promoting tourism, a superstar ready to tour the world, or a contestant competing for the UGCAs Diamond Medal - there's a place for you on our platform.
Partner with Visit the World to promote your brand or country through celebrity-led entertainment campaigns reaching 2B+ global viewers.
Become a global ambassador for culture and creativity. Tour the world, promote nations, and compete for the prestigious UGCAs Diamond Medal.
Showcase your talent across 5 categories and compete for the Umuganda Global Diamond Medal at the annual Kigali Global Gala.
Questions? Want to learn more?
Purpose-Driven Platform
Global Impact Through Entertainment
Visit the World is more than entertainment - it's a global movement for cultural exchange, economic empowerment, and sustainable development. Through the Umuganda Global Community Awards (UGCAs) and celebrity-led tourism campaigns, we turn entertainment into a vehicle for positive change, rooted in the Rwandan philosophy of Umuganda (unity, contribution, collective progress).
Umuganda
Unity • Contribution • Collective Progress
Every last Saturday of the month, Rwandans come together for community service - building, cleaning, and improving their neighborhoods. This spirit of collective action and mutual support is the foundation of Visit the World and UGCAs, extended globally to celebrate and empower creative excellence while promoting cultural exchange and sustainable development.
Umuganda Philosophy
Rooted in Rwandan tradition of community service, we extend the spirit of unity, contribution, and collective progress globally.
Key Initiatives:
Cultural Diplomacy
Positioning Rwanda and Africa as global hubs for creative excellence, innovation, and cultural exchange.
Key Initiatives:
Youth Empowerment
Creating pathways for young talent to showcase their creativity, build careers, and achieve global recognition.
Key Initiatives:
Creative Economy Development
Driving economic growth through entertainment, tourism, and creative industries across 198 countries.
Key Initiatives:
Cultural Diversity & Inclusion
Celebrating diverse voices, perspectives, and creative expressions from every corner of the globe.
Key Initiatives:
Education & Capacity Building
Investing in education, training, and knowledge transfer to build sustainable creative ecosystems.
Key Initiatives:
Projected Social Impact
10M+
Youth empowered through talent development programs
$500M+
Economic impact across creative industries by year 10
50K+
Jobs created in media, events, tourism, and hospitality
Strategic Value Beyond Financial Returns
ESG Alignment
Strong Environmental, Social, and Governance credentials attract impact investors and ESG-focused funds.
Brand Differentiation
Purpose-driven brands command premium valuations and stronger customer loyalty.
Government Support
Cultural diplomacy positioning opens doors to public funding, grants, and national tourism board partnerships.
Long-Term Sustainability
Community-driven model ensures grassroots support and resilience through economic cycles.
"Celebrating Global Excellence,
Empowering Communities"
This is our promise. Every award, every event, every partnership is designed to create lasting positive impact - for individuals, communities, and nations.